Acer Expecting Better Notebook Shipments

Acer, one of the world's leading vendors of portable computer systems, is expecting to register better notebook shipments in September, with the help of Microsoft's much-anticipated Windows 7 operating system, according to the company's chairman words in a recent news report. JT Wang also explains that notebook shipments are expected to remain flat through July and August.

In a recent news article on Digitimes, Acer's Chairman, JT Wang, has provided an insight into the company's business expectations for the upcoming months, in the notebook market segment. According to Mr. Wang, the market status still remains at low levels in both the European and the US markets, while China is proving to be a segment for Acer. These expectations are largely based on the status of the current global economy, which is said to have hit bottom. It is yet unclear when the market is going to see a complete recovery, Mr. Wang notes.

The report also makes some corrections regarding the company's expectations in the smartphone market, which is a new segment for Acer and where the company will see a strong competition from the already established vendors. According to Mr. Wang, Acer is aiming to break the one-million-unit threshold in 2010, in the smartphone market. This is a more cautious statement, as compared with the one made by Aymar de Lencquesaing, from the company's Smart Handheld Business Group, who recently forecast that the company would ship 2 – 2.5 million smartphones in 2010.

Acer is currently aiming to strengthen its market position in the notebook sector, with the company placing a significant importance on some of today's fast-growing segments, including notebooks and ultrathin portable computer systems. These segments are expected to grow higher in the upcoming months, before the end of the year, as Microsoft is preparing to launch its next-generation operating system, Windows 7.